If you’ve ever had a vape mod that stopped working permanently because you used it in the rain for a few minutes or dropped it on a hard floor, you know how unpleasant it is to have a vaping device die before its time. What’s more, there’s also a reasonably good chance that you selected a device from a different manufacturer when you bought your next mod.

Manufacturers don’t want that – they want to gain loyal users. Mods, after all, aren’t where the manufacturers earn their money; they earn most of their profits from selling replacement coils and pods. The longer you use the same device – assuming, of course, that you use the tank included with it – the more the manufacturer will earn from you. Therefore, one of the best ways for a manufacturer of vaping products to maximize its long-term earnings is by designing devices that are capable of potentially lasting several years. DURABLE VAPE MODS



Durable vape mods like the Geek vape Aegis Solo are leading the way these days among the new crop of longer-lasting hardware. People are demanding devices that last longer, and the manufacturers are responding with new vape mods that are resistant to dust, water and shock. Some devices even meet the IP67 specification, which means that dust can’t penetrate them and that they can survive immersion in up to a meter of water for up to 30 minutes. Your customers are going to love the new generation of durable vape mods, and you’re going to love the fact that each sale of a long-lasting vape mod results in a consistent and predictable stream of replacement coil sales. DURABLE VAPE MODS


As you’re already well aware, the vaping community has essentially divided itself into two halves over the past few years. On one side, you have the mod owners who will absolutely love the latest generation of durable vape mods – and on the other side, you have the pod system owners who have almost no interest whatsoever in buying traditional vape mods. DURABLE VAPE MODS

In 2021, the two halves of the vaping community will begin to merge. Owners of first- and second-generation pod systems are ready to upgrade, but they’re not looking for traditional mods – they’re looking for better pod systems. The manufacturers have already begun to satisfy that demand by creating the pod mod – a new type of vaping device that resembles a box mod or large vape pen on the surface but actually stores its e-liquid in a removable pod rather than a traditional glass tank.

Pod mods differentiate themselves from simpler pod systems by combining the convenience of removable pods with many of the more advanced features that you’d typically only find in box mods. Some of the features that you’ll find in the latest pod mods include: DURABLE VAPE MODS

  • Variable wattage or voltage
  • Automatic temperature limiting
  • Manual airflow control
  • High-end trim options such as stitched leather
  • Replaceable atomizer coils of different types
  • Automatic detection and wattage configuration for the connected coil
  • Removable batteries
  • Ability to swap between pods and traditional tanks



In the previous section, we left out one extremely important feature of pod mods: They produce dramatically more vapor than the early pod-based devices. With that in mind, someone who upgrades from a simple pod system to a new pod mod will almost certainly need to lower the nicotine strength of his or her e-liquid to compensate for the increased vapor production.



If you have customers who own traditional pod systems and currently buy high-strength nicotine salt e-liquid, you should prepare yourself for the fact that nicotine salt is likely to become significantly less popular in the UK in 2021. Even lower-strength nicotine salt vape juice – which typically has a strength around 10 mg/ml in the UK – is going to be too strong for most pod mods.

On the other hand, the 3 mg/ml nicotine strength that many sub-ohm tank users prefer may not quite be strong enough.

With most pod mods, freebase nicotine e-liquid with a strength of 6 mg/ml seems to be just about right. Pod mods differ from one another in vapor production, so the 6 mg/ml strength may not be ideal for all devices. The vast majority of the people who buy pod mods will end up using freebase nicotine e-liquid at one strength or another, though, so make sure that you increase your stock of freebase vape juice when you begin carrying pod mods.


The first thing you need to know about the vape mail ban is that, if the online vape shops are unable to find a courier that services your area, you can expect your vape shop to receive a lot more traffic within the next few weeks. Vapers in your area are going to expect to find their favorite vape juices and replacement coils locally, and if you don’t have those items in stock, they’re going to visit your competitors instead.

As of right now, it looks like the vape mail ban will not affect business-to-business shipping of vaping products and that your existing supply chains will be unaffected. It might be a while before shipping times normalize, though, because many vape shop owners don’t yet realize how much their walk-in traffic is likely to increase when the vape mail ban is enacted. They’re going to sell out of the most popular e liquids and coils quickly, and when they do, they’re all going to place orders with their distributors. That’s all going to happen at roughly the same time, so you should be stocking up now – before the rush happens.


Until now, the online vape shops have enjoyed one major advantage over the brick-and-mortar vape shops. That advantage is lower pricing, and you’ve been listening to customers complain for years about how much higher your prices are compared to the online sellers. Pretty soon, those same people will have no alternative but to buy from you, and the natural temptation might be to hike up your prices now in anticipation of that windfall.

That, however, would be the wrong course of action. You’re going to see an influx of new customers who have always purchased their vape gear online and have no particular loyalty to your shop or any of your local competitors. They’re probably going to visit all of the local vape shops before they begin buying from one place consistently, and you want your shop to be the one they choose. Therefore, you should resist the temptation to raise your prices and should instead keep them as low as you possibly can. That’s for three reasons:

  • You want to create the impression that buying vape gear locally isn’t actually that much more expensive than buying online after all.
  • You want to make sure that your vape shop comes out on top when people compare local prices.
  • An online vape shop may eventually manage to come up with a delivery solution that serves your local area. When and if that happens, you want to make sure that you already have your customers’ loyalty.


As mentioned above, you can expect a lot of walk-in traffic once the vape mail ban hits. Many of the people that you’ll see will never have visited your vape shop before, and you can expect those people to visit competing shops as well before they decide who will receive the majority of their business. While those people try out the other shops in your area, you want your shop to remain at the top of their minds – and to do that, you need to capture the contact information of as many customers as possible.

If you don’t already have an email or SMS marketing solution in place, start one now. When you see the inevitable influx of new faces over the next few weeks, do whatever is necessary to capture their email addresses and/or phone numbers. Offer customers a reward – such as a random monthly drawing for a substantial gift card – in exchange for providing their contact information.


The final thing to bear in mind about the vape mail ban is that many of the people who currently buy their vape gear online are doing so at least partially because they’re trying to eliminate all unnecessary trips out of the home due to COVID-19 exposure concerns. With the vape mail ban in place, they’ll have no choice but to buy from brick-and-mortar vape shops instead. Therefore, you should do everything you can to help those people feel comfortable. For example, you can post a notice detailing your procedure for cleaning and disinfecting the surfaces in your store. You might also consider offering a curbside pickup service that allows people to complete their purchases without leaving their cars.



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