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A WIDE E-LIQUID SELECTION

A WIDE E-LIQUID SELECTION

WIDE E-LIQUID SELECTION

There are many reasons why you might consider offering your vape store’s customers a wide selection of vape juices to choose from. Outlined below are some of the reasons why vape stores should consider stocking a wide e-liquid selection from various vape juice brands.

VAPERS LIKE THEIR E-LIQUID FLAVOR OPTIONS

Many of today’s vapers have come to appreciate the wide world of flavor options that they have available to them when shopping at specialty stores catering specifically to vapers. While local convenience stores may only carry basic e-juice flavors like menthol and tobacco, many experienced vapers opt instead to shop at vape stores that carry a wide selection of flavors from various brands. A WIDE E-LIQUID SELECTION

E-LIQUID NICOTINE OPTIONS ARE ALSO IMPORTANT

Offering customers a wide range of e-juice flavors to choose from is a great place to start when it comes to improving your vape store, however, many vapers are also keen on seeing a wide range of nicotine options when shopping for vape juice. As not all vapers enjoy the same nicotine strengths when it comes to the e-liquid that they buy and vape, offering numerous nicotine strengths is yet another avenue that vape store owners can use to attract more customers while increasing their appeal to existing customers.

YOU DON’T WANT YOUR CUSTOMERS SHOPPING SOMEWHERE ELSE

Vapers who don’t find what they’re looking for at your store may very well find another store to buy their vaping supplies from. This is why you should make a point to not only carry the popular brands and flavors that they may be looking for, a wide e-liquid selection,  but to also listen to your customers and act accordingly. If numerous customers ask for the same e-juice, it may be worth your while to begin stocking it. A WIDE E-LIQUID SELECTION

ADDITIONAL BENEFITS FOR ONLINE VAPE STORES

If your vape shop sells online, then you have yet another reason to carry a wide range of e-liquids. For each e-liquid flavor that you carry and for each e-liquid brand that you offer to your customers, you improve the odds of vapers finding your store. One reason for this is that with the addition of each additional brand and product, your online store has yet another opportunity to be found when potential customers search for those products. Of course, there’s certainly more to this equation and that’s actually where search engine marketing comes into the picture.

QUANTITY ISN’T EVERYTHING

While carrying a wide selection of vape juice brands and flavors can benefit your vape store, simply having a wide selection may not be enough in itself. As you want repeat business from return customers, it’s also important that you make a point to only stock high-quality e-liquids. With so many vape juice brands on the market today, performing the due diligence necessary to weed out the bad brands from the good ones is no easy task, which is one reason why your vape store may want to consult with a firm that provides market research and analysis. A WIDE E-LIQUID SELECTION

MANY E-LIQUID BRANDS ARE READY FOR THE PMTA DEADLINE

The biggest problem with the vaping regulations in the United States is that the PMTA process is a legal hurdle far too large for any small business to overcome. Estimates vary widely as to how much it costs to compile a PMTA, but almost everyone agrees that the cost of a single PMTA is in excess of $100,000. Every nicotine strength and every VG/PG ratio of every e-liquid flavor counts as a separate product that requires its own PMTA. That’s a lot of money for a company with a modest flavor selection, and it’s a virtually impossible sum for a company that makes vape juice to order.

WHAT WILL HAPPEN TO E-LIQUID IN SEPTEMBER?

As the deadline approaches, it’s very probable that many more companies will come forward to say that they have submitted their applications. Many e-liquid brands have likely kept quiet about their PMTA plans up to this point to avoid tipping their hands to their competitors. A WIDE E-LIQUID SELECTION

HOW ARE VAPE SHOPS APPROACHING THE PMTA DEADLINE?

Vape shop owners, for the most part, aren’t really talking about how they plan to handle the PMTA deadline. Since the FDA has changed the deadline so many times, it’s difficult to believe that September is really going to be it – and for the vape shop owners who do believe the deadline is real, there isn’t much of an incentive to tell customers that the products they’re buying might be going away soon. A WIDE E-LIQUID SELECTION

ALTERNATE REVENUE STREAMS CAN SAVE YOUR VAPE SHOP

At this time, it looks like most of the biggest e-liquid brands will have their PMTAs submitted on time for the September deadline. If that ends up being the case, you’ll be able to continue selling most of the e-liquids that you already sell for at least another year pending FDA review of those applications. You should, however, think of the current legal happenings in the vaping industry as a serious call to action. You can’t rely on vaping products as your only revenue stream when the legal status of those products is so uncertain. A WIDE E-LIQUID SELECTION

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