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THE IMPACT OF THE PANDEMIC

THE IMPACT OF THE PANDEMIC

THE IMPACT OF THE PANDEMIC

The year 2020 has managed to disrupt almost every sphere of life. From industries to agriculture, from entertainment to banking, and everything in between has been affected by it. The global events that were scheduled for 2020 are no different here. The organizers of every major event that was supposed to happen this year have either canceled or postponed. To prevent the coronavirus from spreading and to ensure the safety of the participants, concerts, conferences, trade fairs, expo, and even the Tokyo Olympics have been affected.

Similarly, the Dubai Vape Expo was to be held on March 18-20 in 2020 in Festival Arena by InterContinental, Al Badiya, Dubai Festival City. The event was going to have the presence of over 120 international brands. In light of the recent developments in the vaping industry in the Emirates, plenty of vaping enthusiasts had eyes on this infamous event.

HOW WILL IT AFFECT VAPE EXPOS HELD IN THE FUTURE?

The United Arab Emirates boasts of a strong market and economy. There are numerous financial boosts given by the government to help small and medium-sized businesses. While Abu Dhabi has a plan to release $27 billion as an aid, Riyadh is ready with a $13.3 billion package. But, the global situation that the world is facing today is unpredictable and impacting everything. Coronavirus had dampened the future of a series of big events, like Expo 2020 Dubai and Dubai Vape Expo. It has managed to inflict severe damage on the economy and vape shops as well.

The tourism and travel industry has also suffered an irrevocable loss due to the widespread of this pandemic. Overseas travel is banned, and it has hit the UAE as well. Even after the world will come out of the situation of the epidemic, whenever that is, it will take plenty of time to regain the customer’s trust. The travel industry can take years to recover.

THE CHALLENGES OF VAPE JUICE MARKETING

The biggest restriction in vape marketing is that you can’t advertise on popular networks like Google, Facebook and Bing. As soon as those networks discover that you’re advertising vape products, they’ll ban you. You also can’t put your products on popular third-party marketplaces like Amazon and eBay. It’s the same situation; if you get caught, you’ll be banned – and everyone gets caught eventually.

In the past, some vaping brands worked around the limitations in traditional advertising by recruiting social media influencers on Instagram and Facebook to promote products to their followers. That strategy, however, is no longer allowed; both platforms have recently banned influencer marketing for vaping products. Perhaps seeing the writing on the wall, many popular YouTube personalities have also begun to distance themselves from vape reviews.

CONTENT MARKETING AND SEO

As a vape brand, your most important source of traffic will always be Google’s organic search results. You want your website to show up in the results for as many different search terms as possible, and the way to do that is by creating top-notch content for your website. In marketing your vape juice brand, you should spend the majority of your time creating the best content for your site that you possibly can. Create attractive product pages that look great on all screen sizes and describe your flavor profiles in an appealing way. Make sure that your product pages project a brand image that will appeal to your target audience. We’ll discuss that in greater detail shortly.

VAPE SITE ADVERTISING

The big advertising networks like Google and Facebook might not allow vape brands to advertise, but you shouldn’t let that get you down because there are still plenty of paid advertising options that exist for vape brands. If you visit vaping blogs and forums, you’ll see that all of those sites subsist on paid advertising. Just as a network like Google AdWords won’t allow vaping companies to bid on keywords, Google likewise doesn’t allow vaping sites to earn revenue from displaying AdSense placements. Therefore, vape sites earn their revenue by working directly with companies in the vaping industry.

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